Privacy Policy

u5bets ("we", "us", "our", "the Platform") is committed to protecting the privacy and personal data of all individuals ("you", "your", "the Player") who access, register on, or use the services available at https://u5bets.cam. This Privacy Policy ("Policy") sets out in clear and transparent terms how we collect, use, store, disclose, and safeguard personal information the course of providing our online casino, sports betting, and related gaming services to players in Malaysia and internationally.

This Policy applies to all personal data processed by u5bets in connection with your use of the Platform, including data collected through account registration, payment processing, customer support interactions, gameplay activity, and any other touchpoint through which you interact with our services. It applies regardless of whether you are accessing the Platform from Kuala Lumpur, Penang, Johor Bahru, Petaling Jaya, Shah Alam, or any other location.

This Policy should be read in conjunction with our Terms & Conditions and our Responsible Gambling Policy, both of which form part of the overall agreement governing your use of the Platform. In the event of any conflict between this Policy and any other document, this Policy shall prevail in respect of data privacy matters.

By continuing to use the u5bets Platform after reviewing this Policy, you confirm that you understand and accept the data practices described herein. If you have any questions about this Policy or wish to exercise your data rights, please contact us using the details in Section 15.

For the purposes of this Privacy Policy, the following terms shall have the meanings ascribed to them below:

u5bets collects the following categories of personal data in the course of operating the Platform and providing services to registered players:

3.1 Identity & Registration Data

• Full legal name as it appears on your government-issued identification document
• Date of birth (for age verification — all players must be 21 years of age or older)
• Gender (optional, for account personalisation)
• Nationality and country of residence
• Government-issued identification number (e.g. MyKad IC number, passport number)
• Username and encrypted account password

3.2 Contact Data

• Email address (primary channel for account communications)
• Mobile telephone number
• Residential address, including city, postcode, and state (e.g. Kuala Lumpur, Penang, Johor Bahru)

3.3 Financial & Payment Data

• Details of the payment methods used to make deposits and receive withdrawals, including e-wallet account identifiers for Touch'n Go eWallet, Boost, GrabPay, and DuitNow
• Bank account or card details where applicable (stored in tokenised form only — full card numbers are never stored on our servers)
• Transaction history including deposit amounts, withdrawal amounts, dates, and payment method references
• Cryptocurrency wallet addresses (where cryptocurrency deposits or withdrawals are used)

3.4 Gaming & Activity Data

• Gameplay history including games played, bet amounts, wager outcomes, and session duration
• Sports betting activity including markets wagered on, stake amounts, and settlement results
• Bonus and promotional participation records
• Responsible gambling tool settings including deposit limits, session limits, and self-exclusion status

3.5 Technical & Device Data

• IP address and geolocation data derived from it
• Device type, operating system, and browser information
• Session logs including login timestamps and pages accessed
• Cookies and similar tracking technologies (see Section 9)

3.6 Communications Data

• Records of customer support interactions via live chat and email
• Feedback, survey responses, and other voluntary communications submitted to us

We collect personal data through the following channels and mechanisms:

• Account Registration: When you create a u5bets account, you directly provide us with identity, contact, and login credential data.
• KYC Verification: When you submit identity documents and proof of address as part of our KYC process, we collect and process the personal data contained in those documents.
• Payment Transactions: When you make a deposit or withdrawal, we receive transaction data from the payment provider (such as Touch 'n Go eWallet, Boost, Maybank FPX, or others) necessary to process and reconcile the transaction.
• Platform Usage: We automatically collect technical and activity data as you navigate and interact with the Platform through server logs, session tracking, and analytics tools.
• Cookies & Tracking: Our Platform uses cookies and similar technologies to remember your preferences, maintain your session, and analyse Platform performance. See Section 9 for full details.
• Customer Support: When you contact us via live chat, email, or any other support channel, we collect the content of those communications and your contact details.
• Third-Party Sources: In limited circumstances, we may receive personal data from third-party identity verification providers, fraud prevention databases, or publicly available sources, to verify your identity and protect against fraud.

u5bets processes your personal data for the following specific, declared purposes:

u5bets processes your personal data one or more of the following legal bases:

• Contractual Necessity: Processing that is necessary for the performance of our contractual obligations to you as a registered Platform user — including account creation, payment processing, gameplay facilitation, and customer support.
• Legal Obligation: Processing that is required to comply with applicable laws and regulations, including our gaming licence conditions, anti-money laundering obligations, and KYC requirements.
• Legitimate Interests: Processing carried out for our legitimate business interests or those of third parties, where those interests are not overridden by your data protection rights. This includes fraud prevention, Platform security, analytics, and responsible gambling monitoring.
• Consent: Where you have explicitly consented to specific processing activities — for example, receiving marketing communications or the use of non-essential cookies. You may withdraw consent at any time by contacting us or adjusting your account settings; withdrawal of consent does not affect the lawfulness of prior processing.

u5bets does not sell, rent, or trade your personal data to any third party for their own independent commercial purposes. We share personal data with third parties only in the following limited and defined circumstances:

• Payment Processors: We share transaction data with your chosen payment provider (e.g. Touch 'n Go eWallet, Boost, GrabPay, Maybank, CIMB, Public Bank, Hong Leong Bank, DuitNow, FPX, or cryptocurrency processors) to the extent necessary to execute and confirm your deposits and withdrawals. Each payment provider processes your data under their own privacy policy and terms.
• Identity Verification Providers: We engage specialist third-party services to assist with KYC identity and age verification. These providers process your identity documents and return verification result to us. They act as Data Processors under our instruction.
• Gaming Studio Partners: Gameplay data necessary to deliver the game experience (such as session tokens and bet outcomes) is shared with our licensed game studio partners. No directly identifying personal data (such as your full name or MyKad number) is shared with game studios.
• Cloud Infrastructure & Technology Providers: We use third-party cloud hosting and IT infrastructure services to operate the Platform. These providers process data on our behalf and are bound by data processing agreements with appropriate security obligations.
• Analytics Providers: Aggregated and pseudonymised usage data may be processed by analytics service providers to help us understand Platform performance and user behaviour. No data shared with analytics providers identifies you individually.
• Regulatory & Law Enforcement Authorities: We may be required by law, court order, or regulatory directive to disclose personal data to competent government authorities, law enforcement agencies, or gaming regulators. Such disclosures are made only to the extent required and are recorded in our compliance logs.
• Fraud Prevention & AML Databases: We may share data with industry fraud prevention services and AML screening databases where necessary to protect the Platform and comply with our regulatory obligations.

We retain personal data for no longer than is necessary to fulfil the purposes for which it was collected, or as required by applicable legal regulatory, or contractual obligations. Our standard retention periods are as follows:

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with our internal data lifecycle procedures. Anonymised data (which can no longer be attributed to any individual) may be retained indefinitely for statistical and analytical purposes.

u5bets uses cookies and similar tracking technologies (including web beacons, pixel tags, and local storage objects) to operate the Platform effectively, remember your preferences, maintain your login session, and analyse how the Platform is used. This section explains what cookies we use and why.

Essential cookies are necessary for the Platform to function and cannot be disabled without significantly impacting your ability to use the service. All other cookie categories are optional. You may manage non-essential cookie preferences through your browser settings. Note that disabling certain cookies may affect the functionality or performance of the Platform.

u5bets implements a comprehensive set of technical and organisational security measures designed to protect your personal data against unauthorised access, disclosure, alteration, destruction, or accidental loss. Our security framework includes the following measures:

• Transport Layer Security: All data transmitted between your browser or app and our servers is encrypted using TLS 1.2 or higher, providing256-bit encryption in transit.
• Data Encryption at Rest: Sensitive personal data stored on our systems — including identity documents, payment method details, and authentication credentials — is encrypted using AES-256 or equivalent standards.
• Access Controls: Access to personal data within our organisation is restricted on a strict need-to-know basis. Role-based access controls ensure that team members can only access data relevant to their specific responsibilities.
• Two-Factor Authentication: Internal system access by u5bets personnel requires multi-factor authentication. We also offer and encourage players to enable2FA on their own accounts.
• Regular Security Audits: Our Platform undergoes periodic penetration testing and security audits conducted by qualified independent security professionals.
• Incident Response Procedures: We maintain documented incident response procedures for data breaches. In the event of a breach that poses a risk to your rights, we will notify you and relevant authorities within the timeframes required by applicable law.
• Staff Training: All u5bets personnel who handle personal data receive regular data protection training as part of our mandatory compliance programme.

As a data subject, you have a number of rights with respect to the personal data that u5bets holds about you. We are committed to enabling you to exercise these rights without unnecessary delay or administrative burden.